King Masco

King Masco

Individual

Origin

Biography

King Masco

Freetown, the capital of Sierra Leone, vibrates to the rhythm of African dances long before Western sounds arrived. Emmanuel Olu Palmer, nicknamed King Masco, was born in this city in the 1950s1 and dedicated more than fifty years to getting European audiences dancing. Based in London since the 1980s, this musician, singer, and producer transports West African rhythms across the Atlantic, blending Krio, the creole language of Sierra Leone, and English. His career crossed paths with that of Bunny Mack, the superstar from the Sierra Leonean diaspora.

In Brief

Full Name Emmanuel Olu Palmer
Stage Name King Masco
Birth Around 1950, Freetown, Sierra Leone
Current Residence London, United Kingdom
Field Afrodance, afrobeat, West African dance music
Language Krio, English
Notable Works “Take Me For What I Am”, “Mama I Am Coming Home”, “Change”
Awards Black Music Award 1980; Pan African Arts & Music Award 1994; Musician of the Year 1998/1999

Key Dates

Year Event
Around 1950 Birth in Freetown, Sierra Leone
1964 Release of first single “Africa Love”
1980 Black Music Award for Best African Artist; collaboration with Bunny Mack on “I Really Love You”
1986-1987 Singles “Party Jam” and “Dancing Party”
1988 Release of album “Take Me For What I Am”
1991 Release of album “Oh Masco”
1994 Pan African Arts & Music Award for Best London Group
1997 Pan African Music Award for Best Album with “Mama I Am Coming Home”
1998-1999 Elected Musician of the Year by United Artist of Sierra Leone (UK Branch)
1999 Release of album “Change”
2000 Release of “My Mother’s Land”

Origins and Early Musical Steps

Emmanuel Olu Palmer was born in Freetown, far from the artistic scene2. He discovered music at a very young age and began his professional career in the 1960s, releasing his first single “Africa Love” in 1964 under the name King Masco. In the 1970s and 1980s, he performed in Sierra Leone and Guinea-Bissau, a neighboring country, where he refined his style. He then developed a musical formula that fused traditional West African rhythms with the disco and funk influences of the 1970s, creating an infectious and universal dance sound.

In 1980, King Masco made a notable appearance as a guest artist on Bunny Mack’s track “I Really Love You”, a recording made at the CBS studio in Freetown3. This collaboration placed him on the international stage and opened doors to the British market. He then settled in London, where he assembled a group of musicians and dancers from the West African coast, thereby creating a complete show: music, singing, and choreography combined.

Recognition in the UK and International Tours

In London, King Masco quickly conquered concert halls and African music festivals. His stage performances are described as electric and captivating, with crowds leaving “with memories of the King, King Masco, the King of African Dance Music”4.

He was crowned “Musician of the Year” in 1998 and 1999 by United Artist of Sierra Leone (UK Branch), a tribute that recognizes his impact on the Sierra Leonean community in the United Kingdom5. On stage, he sings mostly in Krio — this variety of English creole spoken in Sierra Leone — while alternating with tracks in English to reach a wider audience.

King Masco has toured West Africa and the United Kingdom, sharing his music between the diaspora and local audiences.

Major Works

Work Year Why It’s Essential
“Africa Love” 1964 First single, marks the beginning of a career lasting more than 50 years
“Take Me For What I Am” 1988 Became the anthem of his fans, a classic of the diaspora
“Mama I Am Coming Home” 1997 Album crowned by the Pan African Music Award for Best Pan-African Album
“Change” 1999 Last album on Stern’s Records, production and arrangements by King Masco
“My Mother’s Land” 2000 Full-length album with 11 tracks, collaborates with De Champ and diaspora musicians

Legacy

King Masco is a major figure in African diaspora music in Europe. For more than five decades, he carried the sounds of Sierra Leone and the West Coast across continents, dancing before packed halls6. Beyond the stage, he dedicates part of his time to raising funds for education in Sierra Leone, supporting educational projects from his homeland.

Sources and References

Encyclopedias


  1. Hypermuse, King Masco — also known as Emmanuel Olu Palmer, genres African Music ↩︎

  2. World Music Central, King Masco to Bring the Best of African Dance Music to London, August 19, 2009 ↩︎

  3. I Rep Salone Media, Interview with King Masco – Entertainer and Music Artist, August 3, 2016 ↩︎

  4. AllMusic, King Masco, accessed October 28, 2026 ↩︎

  5. SwitSalone, Sierra Leone Mourns: My Sweetie crooner, Bunny Mack dead at 69, July 11, 2015 ↩︎

  6. Irish Times, World music and cultures in small but perfect scale, August 22, 2003 ↩︎